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  • SHOP
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Movin’ Shoes opened their first store on State Street back in the fall of 1973. Before this time, the only way to purchase running shoes was by mail order. The owners Roger and Herb each pitched in $500 to start the store and were only open 4 hours a week. Each customer was a friend to these men and they knew just about all of them by name.

In 1976 Movin’ Shoes moved to South Park Street and has remained there ever since. Karl Harter was hired and later became the store owner, which he prided in staying a small independent business.  He felt, just like Roger and Herb did, that each person who walks in the door is a friend.  Never has Movin’ Shoes sold a shoe for suggested retail and shoes are always slightly below this price.

Movin’ Shoes moved to a new location at 528 South Park Street in July 2006, now in a bigger and better store that Karl once called “The Movin’ Shoes World Headquarters.”  In 2016, the store came under new ownership by Jim Van Boxtel, a local Madisonian whose entire career has been in shoes.  His experience has spanned from Store Manager and Buyer to Sales Rep and finally to Owner of Movin’ Shoes.  Movin’ Shoes continues to be “Madison and Wisconsin’s foremost running specialty store, providing shoes, support, and service for all kinds of runners!”

Everything old is new again – Isthmus Newspaper – 10/26/2006

Madison store 40 years old and still running strong – 5/9/2013

Founded

maggies farm

1973

660 1/2 State Street

Movin’ Shoes first opens in the fall of 1973,  becoming the second Nike account in the state of Wisconsin, in the basement of the old WSA Pharmacy on State Street’s 600 block as a pegboard display with three pairs of shoes.

Chevy Nova Station Wagon

1974 - 1976

Chevy Nova Station Wagon

For a couple of years, the store was temporarily moved to the back of an old Chevy Nova Station Wagon.  Each customer was a friend and the owners knew just about all of them by name.  Since founding, Movin’ Shoes has been committed to sell running shoes at 10% to 15% below suggested retail price.

homesick-blues

1976 - 1982

1106 South Park Street

In 1976 Movin’ Shoes moved to South Park Street and has remained there ever since. Karl Harter was hired and later became the store owner, which he prided in staying a small independent business.

841 west lakeside

1982 - 1987

841 West Lakeside Street

As more people joined Madison’s running community, the desire for organized events grew.  Not every employee was an elite runner. However, several employees were trained exercise scientists with a sharp eye for running biomechanics.  This not only helped Movin’ Shoes aid customers with proper shoe selection, but also helped the store maintain a selection of running shoes that were geared first toward runners and not towards advertising hype.

714987-R1-007-2

1987 - 2006

604 South Park Street

South Park Street was not a destination shopping area for many people in Madison. While not far from UW, many of the old storefronts have closed over the years.  Karl had opportunities to move to what some felt might be more desirable locations, but was committed to keeping Movin’ Shoes a viable business in that neighborhood.

movinshoes-storefront

2006 - Now

528 South Park Street

Movin’ Shoes moved to a new location at 528 South Park Street in July 2006, now in a bigger and better store that former owner Karl Harter once called “The Movin’ Shoes World Headquarters.” In 2016, the store came under new ownership by Jim Van Boxtel, a local Madisonian whose entire career has been in shoes.  His experience has spanned from Store Manager and Buyer to Sales Rep and finally to Owner of Movin’ Shoes.  Movin’ Shoes continues to be Madison and Wisconsin’s foremost running specialty store, providing shoes, support, and service for all kinds of runners!

Movin' Shoes

Madison’s Original Running and Walking Resource

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There may be a chill in the air but we are feeling There may be a chill in the air but we are feeling tropical. Stop in today to try the Mizuno Wave Rider 26 Roxy it’s downright beachy.
Want a soft, yet lightweight shoe that rolls you f Want a soft, yet lightweight shoe that rolls you forward for a smooth ride? ASICS has updated its high-cushioned Gel-Nimbus into a plush ride. Version 25 is pretty different (in all the best ways) from previous models and is now in-stock at Movin'. Come try it on for yourself.
🎶🎼Yeah Baby🎵 your favorite Movin’ Buddy 🎶🎼Yeah Baby🎵 your favorite Movin’ Buddy turns the big 75 today. 🎂🎈
Winter has arrived ❄️ Don’t get caught with Winter has arrived ❄️ Don’t get caught with cold, wet feet slipping on the ice. We’ve got not one, but TWO new Saucony shoes in stock to help you stay warm, dry and on your feet. 👟Check out the Excursion GTX and the Ride 15 Trail for your next off-road adventure. 🌨️
Movin' Shoes employees caught movin' in some bowli Movin' Shoes employees caught movin' in some bowling shoes 🎳

#movinshoes #movinpins #bowling #madisonrunners
What’s that creeping around the store? Is it a d What’s that creeping around the store? Is it a dog? Is it a rabbit? It looks like…. Big Cat Energy! Welcome @puma 🐅 We’ve got the springy, cushy, fast Deviate Nitro 2 fresh and ready for your next long run. Come check it out today (we promise it won’t bite) 🐾
⚠️ New Product Alert ⚠️ Craving something ⚠️ New Product Alert ⚠️

Craving something sweet on your run but don’t want it to freeze on those cold long runs? Try our newest brand: UnTapped! Come try out some of their syrup and waffles today! 🧇
On is In ‼️ We are excited to welcome a new b On is In ‼️

We are excited to welcome a new brand to our store. Come check out the Cloudmonster by On - a light, soft shoes that propels you forward and fits like a glove. Want to give them a try? Come try them On 👟
Get Inspired! The new Mizuno Wave Inspire 19 is no Get Inspired! The new Mizuno Wave Inspire 19 is now in and on the shelves at Movin, just waiting for change some lives. Come check out this soft (17% more cushion), smooth, stability shoe today! 

#movinshoes #shoplocal #runmadison #runspecialty #smallbusiness #mizunorunning #waveinspire #winterrunning
🌷 It's not spring yet, but some days, it sure f 🌷 It's not spring yet, but some days, it sure feels like it, so we are having a Spring Sale! Come on in to check out Spring Energy and save some 💰 on their nutrition products. Sale will run today (1/14) through the end of January (and then spring really will be right around the corner) 

*sale is on in-stock only items, exclusions may apply.

#movinshoes #runspecialty #shoplocal #smallbusiness #springenergy #nutrition #springsale #winter #madisonrunning
🎉 Happy New Year! 🎉 Come in to celebrate 20 🎉 Happy New Year! 🎉

Come in to celebrate 2023 with our New Year, New Gear sale, going on for the first week of the new year (today 1/2 - Sunday 1/8). 

🧤 All winter apparel and accessories will be 25% off (in-stock only, exclusions may apply).
Happy New Year! We are closed today but will see y Happy New Year! We are closed today but will see you tomorrow 10-2 for the kick off of our New Year, New Gear sale!
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Our Location

528 S. Park St.
Madison, WI 53715

email@movinshoes.com
608.251.0125

Store Hours

Open 7 days/week
Mon-Thurs 10-8 PM
Fri 10-6 PM
Sat 10-5 PM
Sun 11-4 PM
Copyright © 1973-2023 Movin' Shoes | All Rights Reserved | Privacy Policy | Terms & Conditions
  • SHOP
    • GIFT CERTIFICATES
    • BRANDS WE CARRY
  • SERVICES
    • SHOE FIT PROCESS
    • RACE TIMING
    • SHOE RECYCLING
    • RESOURCES
  • ABOUT
    • OUR HISTORY
    • MEET OUR TEAM
      • CURRENT STAFF
      • ALUMNI
    • NEWSLETTER SIGN-UP
  • RUN WITH US
    • RUNNING CLUB
      • MSRC CALENDAR
    • TRAILS & ROUTES
  • EVENTS
    • CALENDAR
    • SUBMIT AN EVENT
    • FULL MOON 5K
    • SUBZERO RACE SERIES
    • NEW GLARUS TRAIL RUN
  • CONTACT
Movin' Shoes
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