Movin' ShoesMovin' ShoesMovin' ShoesMovin' Shoes
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  • SHOP
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Movin’ Shoes opened their first store on State Street back in the fall of 1973. Before this time, the only way to purchase running shoes was by mail order. The owners Roger and Herb each pitched in $500 to start the store and were only open 4 hours a week. Each customer was a friend to these men and they knew just about all of them by name.

In 1976 Movin’ Shoes moved to South Park Street and has remained there ever since. Karl Harter was hired and later became the store owner, which he prided in staying a small independent business.  He felt, just like Roger and Herb did, that each person who walks in the door is a friend.  Never has Movin’ Shoes sold a shoe for suggested retail and shoes are always slightly below this price.

Movin’ Shoes moved to a new location at 528 South Park Street in July 2006, now in a bigger and better store that Karl once called “The Movin’ Shoes World Headquarters.”  In 2016, the store came under new ownership by Jim Van Boxtel, a local Madisonian whose entire career has been in shoes.  His experience has spanned from Store Manager and Buyer to Sales Rep and finally to Owner of Movin’ Shoes.  Movin’ Shoes continues to be “Madison and Wisconsin’s foremost running specialty store, providing shoes, support, and service for all kinds of runners!”

Everything old is new again – Isthmus Newspaper – 10/26/2006

Madison store 40 years old and still running strong – 5/9/2013

Founded

maggies farm

1973

660 1/2 State Street

Movin’ Shoes first opens in the fall of 1973,  becoming the second Nike account in the state of Wisconsin, in the basement of the old WSA Pharmacy on State Street’s 600 block as a pegboard display with three pairs of shoes.

Chevy Nova Station Wagon

1974 - 1976

Chevy Nova Station Wagon

For a couple of years, the store was temporarily moved to the back of an old Chevy Nova Station Wagon.  Each customer was a friend and the owners knew just about all of them by name.  Since founding, Movin’ Shoes has been committed to sell running shoes at 10% to 15% below suggested retail price.

homesick-blues

1976 - 1982

1106 South Park Street

In 1976 Movin’ Shoes moved to South Park Street and has remained there ever since. Karl Harter was hired and later became the store owner, which he prided in staying a small independent business.

841 west lakeside

1982 - 1987

841 West Lakeside Street

As more people joined Madison’s running community, the desire for organized events grew.  Not every employee was an elite runner. However, several employees were trained exercise scientists with a sharp eye for running biomechanics.  This not only helped Movin’ Shoes aid customers with proper shoe selection, but also helped the store maintain a selection of running shoes that were geared first toward runners and not towards advertising hype.

714987-R1-007-2

1987 - 2006

604 South Park Street

South Park Street was not a destination shopping area for many people in Madison. While not far from UW, many of the old storefronts have closed over the years.  Karl had opportunities to move to what some felt might be more desirable locations, but was committed to keeping Movin’ Shoes a viable business in that neighborhood.

movinshoes-storefront

2006 - Now

528 South Park Street

Movin’ Shoes moved to a new location at 528 South Park Street in July 2006, now in a bigger and better store that former owner Karl Harter once called “The Movin’ Shoes World Headquarters.” In 2016, the store came under new ownership by Jim Van Boxtel, a local Madisonian whose entire career has been in shoes.  His experience has spanned from Store Manager and Buyer to Sales Rep and finally to Owner of Movin’ Shoes.  Movin’ Shoes continues to be Madison and Wisconsin’s foremost running specialty store, providing shoes, support, and service for all kinds of runners!

Movin' Shoes

Madison's Original Running and Walking Resource

movinshoesmadison

Movin' Shoes
Surf into the weekend with the new to the shop On Surf into the weekend with the new to the shop
 On Cloudsurfer. 

Light & cushioned and for your you to Move in. Stop in today to grab a pair.
Save the date. 📖 Save the date. 📖
New Movin’ Long Sleeve tops just entered the sho New Movin’ Long Sleeve tops just entered the shop. 

Sunburst up your look!
Doing a Movin’ Happy Dance! Thanks for the vot Doing a Movin’ Happy Dance! 

Thanks for the votes. Thanks for Movin’ with us for 50 years. 

Proud to be Madison Magazine’s Bronze winner for Sports & Rec Shop 2023.
Just received our Spring order. Come on in & fuel Just received our Spring order. Come on in & fuel up!
New Shoe Alert 🚨 Meet the Saucony Freedom Cro New Shoe Alert 🚨 

Meet the Saucony Freedom Crossport.
 

We hear this shoe is perfect for the pickling of balls. Which seems to be the craze these days. Stop on in to try them out.
🚨goodr restock🚨 With shades as far as the e 🚨goodr restock🚨

With shades as far as the eye can see you’ll want to stop in soon for the best selection. I hear we’ve even got a few 🦡 pairs that would look great on you for jumpin’ around or just regular Movin’ & groovin’ 😎🕶️❤️🤍🖤
Happy Labor Day! Movin’ Shoes will be closed tod Happy Labor Day! Movin’ Shoes will be closed today so our staff can enjoy BBQs, 5ks, and end of summer vibes. We’ll be back at it tomorrow at 10 am!

✌️ 💗 & 🌭
New Movin’ socks in the shop. Come get these c New Movin’ socks in the shop. 

Come get these cool new color combos on your toes!
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Our Location

528 S. Park St.
Madison, WI 53715

email@movinshoes.com
608.251.0125

Store Hours

Open 7 days/week
Mon-Thurs 10-8 PM
Fri 10-6 PM
Sat 10-5 PM
Sun 11-4 PM
Copyright © 1973-2023 Movin' Shoes | All Rights Reserved | Privacy Policy | Terms & Conditions
  • SHOP
    • GIFT CERTIFICATES
    • BRANDS WE CARRY
  • SERVICES
    • SHOE FIT PROCESS
    • RACE TIMING
    • SHOE RECYCLING
    • RESOURCES
  • ABOUT
    • OUR HISTORY
    • MEET OUR TEAM
      • CURRENT STAFF
      • ALUMNI
    • NEWSLETTER SIGN-UP
  • RUN WITH US
    • RUNNING CLUB
      • MSRC CALENDAR
    • TRAILS & ROUTES
  • EVENTS
    • CALENDAR
    • SUBMIT AN EVENT
    • FULL MOON 5K
    • SUBZERO RACE SERIES
    • NEW GLARUS TRAIL RUN
  • CONTACT
Movin' Shoes
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