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The New Face of the Subzero Race Series

Movin' Shoes 5 February, 2016
There’s a new runner in town, and he’s taking Madison by storm. He’s managed to bandit the first two races in the Subzero Race Series, yet he’s charmed every runner and race volunteer without saying a word. He’s not hard to spot. Women flock to him – smiling, giggling, and cooing with delight. He’s got a certain strut that men admire. They want to be him. And then there’s that beautiful stride and a totally unfair advantage: 4 legs instead of 2. Meet George.

“Everyone thinks he’s a girl!” George’s human explained, laughing. “Because he’s a poodle. They always say how pretty and well-behaved she is, and I always say, ‘Yes, he’s a good boy!’” George refused to comment on his gender-bending abilities, but did seem rather proud of his stately mustache.  Though not female, George did mention some women to “watch out for,” due to their spectacular performance in the series:

Subzero 3.3-Miler Women Winners

  • Amber Converse 22:54, overall winner and age 30-39 division winner
  • Anna Novikova 23:25, age 20-29 division winner
  • Andrea Poehling 24:42, age 40-49 division winner
  • Brenda Walton 23:34, age 50-59 division winner

Subzero 4-Miler Women Winners

  • Stacy Marion 26:42, overall winner and age 20-29 division winner
  • Casey Zimmerman 30:29, age 30-39 division winner
  • Andrea Poehling 30:38, age 40-49 division winner
  • Brenda Walton 29:23, age 50-59 division winner

Itching to take on one of these women, or see the famous George in the fur? The next Subzero race will be this Saturday, February 6th (5-miler), sponsored by Alt Brew and Hoka One One. The final race of the series will be Saturday, February 20th (5k/10k), put on with a little help from Ale Asylum and New Balance. All races start at 3pm, beginning and ending at the Come Back In. Racers simply present their bib for free beer samples, happy hour prices, and the chance to win fabulous door prizes.

Register online at subzeroraceseries.com and you too can meet George, Madison’s very own racing pooch.

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Hüma is here! Come & shop the restock while it’ Hüma is here! Come & shop the restock while it’s hot 😎
Recover in style with a new pair of Oofos slides. Recover in style with a new pair of Oofos slides. With a variety of colors in stock we’ve got something for everyone. Come grab your pair today!
50 years Movin’ party no. 3 last night had us sh 50 years Movin’ party no. 3 last night had us shoe talkin’, pizza eatin’, and playing a round of mini golf. Thanks to New Balance for the fun filled night. Here’s to 50 More YEARS (NB shoe pun intended)
Amphipod Restock🚨‼️🔔‼️ Everything yo Amphipod Restock🚨‼️🔔‼️
Everything you need to 
Love the Run ™️ & keep you Movin’.
We are proud to partner with Badger Challenge agai We are proud to partner with Badger Challenge again in 2023! Badger Challenge is a walking, running, and biking event raising money for cancer research for the University of Wisconsin. All participant raised funds go directly to cancer research and patient treatment initiatives. The event takes place Sunday, September 24th at American Family Insurance Headquarters. All walk and run participants will receive an exclusive discount for a pair of new shoes emailed to them the day after they register. Bring your email into the store and we’d be happy to get you set up with a new pair of shoes to start your training! To learn more about the event and register, visit their website: badgerchallenge.org
Ciele hats just arrived in the shop. We know these Ciele hats just arrived in the shop. We know these will get you Movin’, groovin’, and generally just stylin’ wherever you may go. It’s the perfect 𝝿 Day accessory….so swing by today and grab one.
Spring can spring anytime. We are prepped with a n Spring can spring anytime. We are prepped with a new shipment of Spring Energy to keep you Movin’ your whole run through. Stop in today and fuel up.
The new Puma ForeverRUN NITRO is ready to keep you The new Puma ForeverRUN NITRO is ready to keep you forever Movin’ 

The ForeverRUN NITRO features a newly developed NITRO midsole with two different densities – a softer core with a firmer rim – and an asymmetrical heel counter to hold the foot in place through every stride. On the outsole, a wider medial rubber segment stabilizes late-stage pronation.

 In short, it's the perfect blend of support and cushion.
Spike Night 2nite will be out of this world. Stop Spike Night 2nite will be out of this world. Stop in between 4pm & 8pm for shoes, prizes *with purchase*, & goodies! 

Let’s get you Movin’ for T&F season!
New in the shop!!! New in the shop!!! Say hello to New in the shop!!! New in the shop!!!
Say hello to our friends @chicknlegsrunning 
These cuties are guaranteed to keep ya Movin’ in style.
The sunshine has got us feeling goodr. We just sto The sunshine has got us feeling goodr. We just stocked up for spring because we know how bright your future is. 

Stop in today and grab a fresh pair.
New to the shop. Say hello to the Cloudrunner. A New to the shop. 
Say hello to the Cloudrunner. A cushioned, supportive running shoe with a unique comfort sensation – giving you the confidence to go further.

Let’s get you Movin’ in these. Stop in & try ‘em out today.
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  • SHOP
    • GIFT CERTIFICATES
    • BRANDS WE CARRY
  • SERVICES
    • SHOE FIT PROCESS
    • RACE TIMING
    • SHOE RECYCLING
    • RESOURCES
  • ABOUT
    • OUR HISTORY
    • MEET OUR TEAM
      • CURRENT STAFF
      • ALUMNI
    • NEWSLETTER SIGN-UP
  • RUN WITH US
    • RUNNING CLUB
      • MSRC CALENDAR
    • TRAILS & ROUTES
  • EVENTS
    • CALENDAR
    • SUBMIT AN EVENT
    • FULL MOON 5K
    • SUBZERO RACE SERIES
    • NEW GLARUS TRAIL RUN
  • CONTACT
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